Tools of the trade at SOS to help increase sales for 2008

Dealers attending this year’s SOS will have the opportunity to view the new product portfolio appearing in the 2008 Spicers’ Big Book catalogue. At a series of presentations given by Spicers’ Merchandising Team, dealers will be able to learn the key features and benefits of each of the new products and ways in which they can market them effectively to end users. To find out how to achieve more sales through Spicers’ Big Book, dealers can drop in to one of the presentations held throughout the day: the Spicers Theatre is situated between Stands 13 and 14.

Also at SOS will be Spicers’ recommended training specialists Pro-Train4Results, who will officially launch their programme of courses for January to April 2008 at the show. The programme has been developed with OP executives in mind and courses are available to all Spicers dealers. Workshops include Converting Incoming Calls to Orders; Essential Sales Tool Box; Business/Marketing Plans and EOS/Consumables Product Training. All courses will be available at Spicers’ RDCs around the UK. Full details will be available at Stand 1.

SOS will be held at the Birmingham NEC on December 12 and 13. To find out more or register, go to www.sos07.net

For further press information call Catherine Taylor, Press Office at Spicers, on 01480 880171 or 07788 480123.