OSCARnet now offering Google Analytics

One of the many advantages of using OSCARnet is that all major developments to make OSCARnet the slickest online ordering system in the marketplace are made by Spicers, so dealers don’t have to! The latest is full integration with Google Analytics, a leading tool that helps website owners to track visitors and look at their browsing patterns. This helps dealers to measure the effectiveness of marketing tactics used to drive traffic to their sites. OSCARnet dealers who already use Google Adwords will now be able to analyse in detail the value of their marketing spend with Google.

“Many dealers purchase office products key words on Google so that their website secures a top position when a consumer searches via Google. With Google Analytics it’s possible for dealers to see how many times their website link is chosen from the list of search results and even how many product sales have been secured as a result. The beauty of this is that sales can be analysed by key word so successful words can be bought regularly and unprofitable words abandoned,” explains Gary Fletcher, Head of UK IT for Spicers.

Mark Dodson, Managing Director of Rebel Business Supplies, explains, “Being able to track where customers go once they log on to www.rebel-rebel.co.uk has been of great use to our web site management team. The analytics reports have enabled us to ensure that we are spending our marketing budget as effectively as possible. Using Google Adwords has also been great for our customers as it helps them to find the products they need very quickly and at great value prices.”

Full details will soon be available of a new version of OSCARnet – OSCARnet improved very much with the consumer in mind and using dealer feedback. Spicers plans to launch the new system at SOS 2007.

For further press information call Catherine Taylor, Press Office at Spicers, on 01480 880171 or 07788 480123.