Exploit the potential of ‘furnology’

“Office furniture gives dealers high value sales and great margins so Spicers is working to encourage more dealers to tap into this lucrative market sector. We believe that Spicers’ new Furnology training will increase dealers’ market knowledge and give them some valuable sales techniques for furniture,” explains David Orr, Spicers Director of Furniture.

The Furnology Tour is running throughout February at locations around the UK from Glasgow to Brands Hatch and is free to dealers. Training will include workshops on building orders, ‘upselling’, overcoming capital cost objections and ways into the security market. Dealers will receive a free ‘goodie’ bag packed with gifts and sales tools, including Spicers’ Interiors catalogue 2008 on CD and the FurnoFlyers marketing suite.

Spicers Furniture will also be launching an exciting new space planning tool called FurnoCAD exclusively to Furnology visitors.

To register for Furnology, go to www.spicers.net and click on the moving banner or e-mail rachel.scott@spicers.net.

For further press information call Catherine Taylor, Spicers’ Press Office, on 01480 880171 or 07788 480123.