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Spicers Press Release

18 June 2007


Spicers launches H2O – Home to Office mailer

Today’s business world is changing with its increasing number of mobile and home workers. Developments in technology mean more and more people can work anywhere, anytime. There are less workers with fixed office bases than ever before meaning there is a growing need for tools and services to aid them to work smarter and more efficiently. H2O (Home to Office), a brand new 24-page mailer from Spicers, now gives dealers the chance to target this growing market with a wide range of functional, mobile and fashionable products. Big brands names included are Microsoft, Rexel, Philips, Logitech and 3M.

As new trends such as mobile working emerge, Spicers aims to help their dealers by identifying and producing relevant tactical marketing publications that will enable dealers to target new customers, keep existing ones loyal and develop their own profile with customers.

Merchandising Manager Lucy Dowling sums up the benefits of H2O, “This mailer features a concise range of sophisticated, next generation and stylish products that are designed to maximise the flexibility of working life in the home, on the move or in the office. H20 offers consumers solutions to their problems and is a way for dealers to introduce new products with margin-making opportunities, moving customers away from their basic stationery ‘shopping lists’.”

If you are a Spicers dealer and would like to register your interest for copies of H20 please email lucy.dowling@spicers.net or simon.norden@spicers.net


For further press information call Catherine Taylor, Press Office at Spicers on 01480 880171 or 07788 480123.


 

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